The Best Internet Marketing Strategy
The Internet has changed the expression of marketing — and lowered the barrier to entry so that anyone with the skill, passion and talent can be an entrepreneur.
Internet marketing is the process of marketing a brand, enterprise, product or service using the Internet. It includes both direct response marketing, indirect and interactive marketing elements and uses a broad range of technologies to help connect businesses to their customers.
Internet marketing is important because it supports the way consumers make purchasing decisions.
The best internet marketing strategy will enable you to build relations with customers and prospects through regular, low-cost personalized communication.
The way I see it, all marketing and advertising strategies can be split into two main categories: long-term and short-term.
Short-term strategies are best if you need to build traffic or sales quickly; for a set amount of money, you can place an ad or distribute a message that leads to an immediate, but limited invasion of new interested customers.
Long-term strategies, on the other hand, require more investment—both in time and in money.
Online entrepreneurs should be aware of the different facets of internet marketing to properly promote them online and expand their business opportunities.
In order to be an effective online entrepreneur you need to know the proper methods of marketing your business through many various tools both free and paid.
With both competitors and potential customers constantly online, internet marketing is the only way to stay ahead. When you’re a small business owner or new online entrepreneur the online world can seem intimidating.
Internet marketing has the edge over traditional running businesses because the location of the business is on the internet within cyberspace.
You will not only save time and effort in marketing your products over the Internet, but you can also earn additional incomes through existing Internet-based marketing programs.
Internet marketing is a pure home-based business that does not require an office and several employees. You do not have to commute for several hours and face crowds of traffic and busy people.
All you need to have is some spare room that will serve as your “office” and a personal computer connected to the Internet.
You will be able to earn thousands to potential millions of dollars by just working in front of your personal computer.
However, before you will be able to earn millions and build an Internet marketing empire, you must also have the best Internet marketing strategies that will help you achieve your financial objectives.
Without these strategies, the chance of earning more will certainly slip out of your hands little by little.
There are many best Internet marketing strategies that you can use, yet there are three simple yet effective foundational strategies that you must implement before you can implement the framework pillars.
The Foundational Strategy of Internet Marketing
1. You need to plan for your Internet marketing activities. There are certain questions to help you arrive on a concrete and effective Internet marketing plan.
What do you want to do? What are you offering for sale? How will you market your products or services? Once you have figured out the answers to these questions, you will be able to create a plan.
2. You need to take action. Do not just let the plans that you formulate remain as plans forever. You need to convert the words of your plan into actions so that you will see if the plans are working or not.
3. Last but not least, do not be deaf to the feedbacks and concerns expressed by your clients. Learn to respond immediately to their feedback so that you will determine if you are getting negative or positive results.
In case you are getting negative results, there is a need to change your approach immediately!
The secrets of success to Internet marketing lie beneath the best strategies that you employ.
All other effective strategies will come in line as long as you stick to the basic yet the best strategies for your Internet marketing venture.
Although online marketing can be a complex process overall its individual parts are fairly easy to understand and put into practice.
There are 6 pillars of internet marketing that need to be implemented in your marketing plan and should be fully integrated across all 6 pillars.
The days where programs were designed and run separately from your overall marketing plan are gone.
In fact your entire internet marketing strategy will depend upon website development, search engine optimization, content marketing, search engine marketing, email marketing and social media marketing.
Here is a list of 6 simple internet marketing strategies that any online entrepreneur or business owner can implement to help their business grow.
The 6 Pillars of Internet Marketing
Not all entrepreneurs recognize the need for websites in today’s social media platform saturation.
However, most experts agree that the website of the brand is still the number one source for information for consumers, especially in the case of online businesses.
Think of your website as the heart of all your online activities. It is the center of communication between all other forms of internet marketing. It can also provide a central resource for customers seeking information, products, services or other aspects of your business, all in one place.
In order to develop an online brand you will need an informative and well designed site that can provide authority, information, and general brand recognition for your potential customers.
Search Engine Optimization
SEO is the process of optimizing your website (and off-site targets) to increase your rankings and visibility in search engines. This increase in rankings will result in more traffic and, hopefully, more revenue. SEO promotes your website, squeeze page or landing page into the top results of search engines organically.
An organic result in a search engine receives 83% of all click-throughs. This means if you develop a good SEO program that results in free top placement links in Google, Yahoo, or Bing search engines you will not need to spend as much marketing budget on an SEM (Search Engine Marketing) program.
Content marketing serves as an excellent complementary strategy to SEO—and I consider it an inherent part of SEO. At its core, content marketing is the development, publication, and syndication of content that’s valuable to your customers, whether it comes in the form of buying guides or entertainment.
Search Engine Marketing
Any online entrepreneur should be aware of the term SEM. What is SEM? For those that are still not totally sure what SEM is, let us quickly review it. SEM stands for search engine marketing.
Essentially it is a way for you to advertise on search pages like Google, Yahoo and Bing. It is not the same as taking out an advertisement in a newspaper.
Google Adwords is an example of SEM marketing and it is also the largest and most far-reaching ad program you can have.
This is due to the fact that Google search globally represents almost 70% of all Internet searches. Placing your ads where the majority of people will see them is always the best option. In Google search results often the top three results and the right sidebar box ads are all paid SEM ads.
Although these programs can reach across the world they can also be specifically targeted to your exact niche market. SEM is essentially purchasing an ad in relation to a set of keywords that you specifically want to target.
In this manner, if a consumer searches your keyword then you have a chance for your ad to show in the search engines results. Most SEM programs work on an auction basis meaning that you are competing for ad space based on your budget.
How will SEM help me?
Getting first page presence on one of the major search engines can be very difficult depending on your industry. Large retail industries are especially difficult because of the number of retailers, products and other informational groups all vying for the same top spots.
By purchasing ads even in small budget quantities it provides exposure for your company when your organic search results are not measuring up. If you find your product or company past page 3 on any search engine less than 1% of all Internet users will ever find it.
Integrate your SEM programs into the development of your website by developing ads that correspond with the content on specific pages. This will help the ranking of your ads and provide the most relevant information for consumers that click through to your website.
Email marketing is one of the most common Internet Marketing Strategies. It has been around since the early days of email, and all our fancy new forms of digital communication haven’t yet led to its demise.
Email marketing usually consists of regularly sent newsletters and promotional offers to a growing list of subscribers. This is a cost effective way of communicating and interacting with your customers, driving them to visit your website and check out your products.
Social Media Marketing
The last pillar the one gaining the most ground and has the largest potential for future growth. Although some promote that businesses could survive on social media marketing alone this is simply not the case.
Social media marketing is the process of building a reputation for your brand through social media channels like Facebook, Twitter, and Instagram. It’s nearly impossible to see a high ROI right off the bat.
Even the largest of companies tend to have problems in their social media marketing programs because they are not effectively managed and can have negative ramifications.
A social media marketing plan needs to be developed and implemented according to best practices in order to avoid poor performance, install ROI tracking, and minimize consumer backlash in negative marketing circumstances.
So Now What…
Never before has it become so important for companies to further expand their markets and target markets. With so many tools at our fingertips, it has become quite easy to finely identify target markets in just about any niche…IF YOU KNOW HOW!
You must have marketing knowledge and skill to achieve your goal in the field of Internet Marketing and the best place to learn is at Wealthy Affiliate. It literally will teach you everything you need to know!
There are many external Internet Marketing Solutions offered by all sorts of companies which can be called upon to help you out. Again, just about everything you will ever need can be found within the Wealthy Affiliate platform and you can sign up for free!
I hope you have found this post useful…if you did…please click the SHARE button and share it on your social media platform! I always welcome and appreciate any questions, feedback, opinions or comments you may have to offer regarding the topic at hand!
Thanks for taking the time to read…I know how busy you are!
Best wishes and much success…
The Online Entrepreneur
Follow Jamie Clay aka Ladi Soul